The Australian wine industry must shed half its producers and brands to avoid ruin.

That's the message from former Winemakers' Federation of Australia president Alister Purbrick, who said the industry's oversupply was so severe it had become "totally unsustainable".

Mr Purbrick, the managing director of Tahbilk in central Victoria, said it "beggars belief" that the number of Australian wine producers had increased by 100 to 2420 last year.

Mr Purbrick said the number of wine producers had to be halved for the industry to become sustainable.

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What do YOU think?

Clearly the industry is going through a tough time, but is shedding 50% of our brands the best we can come up with? Is that a realistic solution to the problem?

Please leave your comments below.