Wine Marketing In China

• Posted by Matt December 27, 2011 - Filed in Wine News - #china  #wine marketing  #chinese  - 1,832 views

   

  This infographic, created by G+ (not to be confused with Google+), takes a look at China’s answer to social networking.

   

  Of the country’s half billion Internet users, half of them are on multiple social networks and 30% log into at least one network each day. Chinese citizens spend an average of 2.7 hours online per day — second to only the Japanese.

   

  Wineries aiming to sell their wines into the Chinese market would do well to make use of that information.

   

  BoozeMonkey will soon be establishing a presence in China (as well as in Japan and Korea) with a view to promoting Australian and New Zealand brands in those markets. Contact us for more information if you're interested: china@boozemonkey.com