So, you're convinced! How do you get started? Take a deep breath and.....
Sign up and listen. Use ‘search.twitter.com' to see what is happening in your industry. Search your company name and see what people are saying. Track the trends. Follow some interesting people and organizations. Understand the search words and tags that work.
Get to know the applications and tools that make the process easier.
Ask questions. Add the FOLLOW ME logo to your email signature so people can follow you. Link it to your website so you gain followers. Find out who your followers/community are. Integrate Twitter into your Marketing Strategy – it isn't a random add-on. Be real. Have fun.
Don't 'sell' all the time. Consider what your community want to hear.
Consider what you want to say. Tell stories. Share experiences and observations. Let people into your life and company. Talk about your passion, your pride, your community. Talk about your environment, your causes and rants. Tell the human side of your story. If something made you laugh, share it.
Make a special offer to followers. Organize a Tweet-up (a gathering of twitterers) Tell people when your new releases are coming and why they are not to be missed. Share that recipe. Link to your latest newsletter or photos on the website. Share the review.
Retweet interesting tweets from people you follow. Tweet useful links, stories that your find online. Test the market with your new ideas and ask for feedback – it's instant. Promote your regional events, other producers in your area (chances are they will return the favour!)
Okay, give it a crack. Remember the crew are here to help, so drop us a line and let us know how you are going!