January 12, 2010 12:15:54 PM EST
I've spent the last four plus years focusing on wine, wine people and wine place - all in the name of a global travelogue about wine and food by the name of The Corkscrew Diary. The Toasted Hostess goes there, she tastes that, and she pairs cuisine and craftsmen in the midst of it all.
It has been downright confounding to explore the industry from bud to bottle shop. Nothing is ever as easy as it seems. Wine is a litigious business on a global scale beyond belief - taxes here, fees there... I am happiest, in the industry, speaking with the winemakers and hearing the trials and tales of vintages gone by - I must admire the fortitude of each to embrace the hurdles of commerce to afford a single bottle of their efforts to reach your table... phew!
I just feel a ramble coming on,....
And then, there's the exponential entree of vintners to the marketplace, vying for recognition, distribution and spots on the shelf of bottleshops all 'round the globe.... more fees, more marketing dollars - all for the same piece of pie. I've heard of this refered to as a Red Ocean marketplace. Everyone must feed upon each other, clawing for the same piece of the marketshare, elbowing for room in diminishing global portals. All of this to say, how do you distinguish your wine from the other guy?
Are you embracing social media to bring your product directly to the attention of consumers?
I invite you to visit Vintank.com - to read a recent study of Social Media and the industry of wine.
And then, I'd love to hear what your wine associations and tourism boards are doing to promote and distinguish your efforts to the rest of the globe.
Finally, take a peak at
www.thecorkscrewdiary.tv - we are intent on capturing the story of the wines down under during the harvest of 2010... we are looking for emblematic destination cellar doors to feature in our episodic endeavors.... might this be you?
Our goal is to bolster global oenotourism, and share an enjoyable romantic conversation about wine between the people of wine and the wine curious demographic we all raise our hopes and stems to.
Cheers!
