Forums » The Grapevine

• Deleted Member

  
   

  June 8, 2010 3:22:58 PM EST

  Help us all sell Australian wine!
  
  Wine Australia is launching a new strategy to raise awareness of Australia's wine regions and redefine the image and perception of Australian wine worldwide. Called 'A+ Australian Wine:
  
  We are looking for stories that carry an authentic voice, teach us something new and invite readers to discover Australia’s wine regions. What is it that ties you and your wines to the place they are from? If you would like to contribute to the next chapter in the story of Australian wine.
  
  Submitting your story makes you eligible to win one of 5 marketing packages: http://www.australiaplus.com/65/add-your-story.aspx#
  
• Hank

  
   

  June 16, 2010 11:34:50 PM EST

  WIthout wanting to sound TOO negative, are Wine Australia actually going to make any effort to promote this, or is it going to go the same way as their half-arsed "Regioinal Heroes" campaign?
• WineSale

  
   

  October 15, 2010 5:23:13 PM EST

  They should also focus on and not forget the small and medium sized boutique wineries around Australia, that don't have the marketing budget to advertise but produce top quality wines.
• Matt

  

  • Moderator
   

  January 4, 2011 10:13:25 PM EST

  Seven months on and the winemakers clearly aren't impressed. A+ was an interesting idea, but as usual Wine Australia have failed to market or promote it properly. You can read the reaction of the winemakers here: they're clearly not impressed.